UTAR Student Wins Kancil Award

Universiti Tunku Abdul Rahman (UTAR) student Kenny Pang Yu Kean received merit prize under the Kancil Student Awards category at the Kancil Awards 2010 ceremony held at a convention centre in Kuala Lumpur on 26 November 2010.

Founded in 1978 as the '6As' and renamed in 1995, the Kancil Awards are acknowledged as the most prestigious awards by the Malaysian advertising industry. The awards provide a healthy competitive platform for the local industry players to advance home-grown creative excellence in advertising by honouring the best works of their peers.

Pang, a final-year Graphic Design and Multimedia student, won the merit prize, one of the 16 Kancil Student Awards. The student category attracted about 200 competing entries from various institutions of higher learning in the country. Competing teams or individuals were required to submit their creative ideas, in a visual layout, to promote the Celcom UOX - a mobile phone prepaid plan serving youngsters of 18 to 25 years of age.

'I did some research about what interest the youngsters and that initiated the idea,' said Pang, on how he got his inspiration. The 22-year-old lad took a month to come up with his entry entitled 'Karaoke - Sign up & Sing'.

It was a pleasant surprise for Pang when he received a call from the organiser informing him of his winning. His main aim for participating in the event is to gain experience and he did not expect to win any award.

"As a Graphic Design and Multimedia student, I took part in the competition to put my skills into good use and see where I stand in the industry. But now the merit award is definitely an added advantage for me as I'm sure that the certificate will look good in my resume," Pang concluded.

"This year's theme called for entries to 'Be Bolder' and challenges the industry to continually improve and push the boundaries of creativity. We need to adopt a 'good is never good enough' attitude and be critical with our work," said Aaron Cowie, Chairman of the Organizing Committee, during the award presentation ceremony.