Team Quadrifoglio
Team Quadrifoglio from
UTAR was shortlisted as the Top 10 of
Global Final in the Alibaba GDT Global Challenge 2021 on 7 December 2021.
Team Quadrifoglio was among over 2,000 teams from 12 countries, namely
China, Colombia, France, Indonesia, Kazakhstan, Malaysia, Mongolia,
Philippines, South Korea, Thailand, the United Kingdom and the United
States. The team consisted of Faculty of
Accountancy and Management (FAM) students Wilson Wong Wee Sen, Chong Pei
Xin, Izzatt Ikhwan bin Kamarol Jamal and
Lee Kong Chian Faculty of Engineering
and Science (LKC FES) student Yeoh Zhao Wei. Mentoring the team was FAM
lecturer Assoc Prof Dr Mohammad Falahat Nejadmahani.
Team Quadrifoglio commented, “Being
the Top 10 finalist of the Alibaba GDT Global Challenge 2021 is an
achievement that we have never dreamed of. Competing with the vast
contenders worldwide, we only wanted to do our best in this project with no
other far-fetched ambitions. Yes, we sacrificed countless of time and sleep
working together but it was all worth it. We were blessed with a very
supportive manufacturer, JTEC, who provided us with the relevant support and
assistance. We would like to thank our mentor, Dr Falahat from UTAR Faculty
of Accountancy and Management, for guiding us patiently throughout the
entire journey. We would also like to thank everyone including our friends
and families for their insightful comments and support that made us improve
our performance.”
They added, “From producing the social
media content from scratch (app-building is such a tedious process) to
hitting our first milestone of 500 views, receiving the sudden news of
entering the final pitch (which threw us into an ecstatic frenzy), and
spending time together cracking our heads to brainstorm for the next big
idea, we have learned many valuable lessons which we will not forget.
E-commerce is indeed never easy, however, this competition has taught us the
values of teamwork and resilience. By holding fast to each other, even the
most mediocre of people can create wonders. Here’s an ode to the friendships
gained, here’s a toast to the memories created.”
UTAR congratulates Team Quadrigoflio
on being the Top 10 of Global Final in the Alibaba GDT Global Challenge 2021
looks forward to the further successes.
Alibaba holds Alibaba GDT Global
Challenge every year to encourage the world’s youth to develop digital
solutions that could solve social problems. 2021 Alibaba GDT Global
Challenge calls upon young entrepreneurs to identify new niches, design
products and services that meet the unmet needs and use ecosystem resources
to create digital native brands.
The challenge exposed the students to
the know-hows of DTC brand building and 4C model of research, brand purpose,
brand positioning and digital marketing strategies. It provided students
with the opportunities to pitch to and work with manufacturing partners and
showcase their talents to Alibaba GDT Network and Business Ecosystem.
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