Sin Chew E-paper Car Crew with some UTAR students
Sin Chew E-paper Car Crew visited UTAR Sungai Long Campus for two consecutive Wednesdays on 25 November and 2 December 2015 respectively.
Legal Counsel and crew member Vincent Tee Yeu Chin from Sin Chew Media Corporation Berhad said, “The purpose of our visit to UTAR is to inform our readers, especially the younger generation, about Sin Chew e-paper which allows them to read news and keep updated on current issues using electronic devices.” Comparing the e-paper with news on social media, he explained, “E-paper encompasses reliable and complete news with wide coverage, whereas the latter only entails briefs on selected news.”
The crew’s first visit drew a huge crowd in the campus, leading the crew to revisit UTAR the subsequent week to reach more UTAR students and staff. Goodie bags and prizes such as vouchers and exhibition entrance tickets were given away to UTARians who joined in their games and activities.
UTAR President Ir Prof Academician Dato' Dr Chuah Hean Teik who graced the event remarked, “Modern technology has led to speedy dissemination of information which often have led to inaccuracies and confusion among readers. Hence, students must be aware that they can access credible and reliable sources like e-papers for valid news, despite the prevalence of free online content.”
Prof Chuah (left) and Vincent (right)
UTAR Vice President of R&D and Commercialisation Ir Prof Lee Sze Wei said, “Alongside continual technological advancement, the younger generation rarely read newspapers compared to the past. I believe the crew’s visits have stirred our students’ memories of flipping through the papers and how they used to learn by reading news. I read the news on Sin Chew e-paper every day. As a subscriber, I hope some technical issues can be solved soon and look forward to some creative changes in its interface for a better reading experience.”
A winner of “Hello Kitty Go Around” entrance ticket, Accounting student Kea Sook Ling said, “I was notified about the crew’s visit through UTAR official Facebook, hence I dropped by to check out the booths,” adding that, “The games were fun and the crew members briefed me about the e-paper. I would love to subscribe to the e-paper in the foreseeable future as it is convenient and I can read the news on my phone.”
Student Representative Council (SRC) Campus Wide Representative Choo Wai Kuin said, “SRC is in the progress of launching the e-paper to UTAR students at its best price with assistance from the Department of Student Affairs.” SRC Faculty Representative Matthew Ng Pang Wei added, “It is to be tentatively launched next semester. Students may contact SRC for inquiries on Sin Chew e-paper.”
The crew members introducing the e-paper to UTAR staff and students
Some prize winners posing with their friends
Booths for games and a survey
Crew members dressed as anime characters interacting with the students
Links to news in the press:
1. http://www.utar.edu.my/images/press/2015/sinchew_metro_page06_20151126_full.jpg
2. http://www.utar.edu.my/images/press/2015/sinchew_metro_page09_20151203_full.jpg
Links to videos:
1. https://www.facebook.com/SinChewEpaper/videos/vb.1547686428803593/1668505070055061/?type=2&theater
2. https://www.facebook.com/SinChewEpaper/videos/vb.1547686428803593/1669389466633288/?type=2&theater
* Photo credits: Sin Chew E-paper Car Crew
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