Following the
selection of UTAR to participate in the Google Ignite programme by Google
Malaysia in early July this year, 40 UTAR students officially commenced
their training programme from 27 July to 11 August 2015 at UTAR Kampar
Campus.
Popularly
known as Google Ignite, the training-to-internship programme places emphasis
on the development of digital marketing skills on Google platforms for final
year or internship-ready students. The registered UTAR undergraduates from
programmes ranging from Public Relations to Entrepreneurship, underwent an
18-hour training spread over a span of three weeks covering topic such as
utilising Google AdWords in digital marketing. Google AdWords is Google’s
advertising system in which advertisers bid on particular keywords in order
for their clickable ads to appear in Google’s search results.
Students who
successfully completed the three module-training provided by Google AdWords
Certified trainer and subsequently passed the Google AdWords exam duly
received the Google AdWords Certification from Google.
Following the
certification, students will then be invited to an exclusive Google Career
Fair in October 2015, where they will experience meeting Google’s Business
Partners in Malaysia, and also applying for internships.
“When I
learnt that the training programme was available at UTAR, I was thrilled and
immediately signed up for it,” said Public Relations student Melody Leong
Wai Lok, who also added that the training greatly boosted her knowledge in
digital marketing, something which she is keen to pursue in her future
career. “Being Google AdWords certified also gave me a better edge in
applying for internship because the training not only enriched me with
knowledge of dealing with clients, but also ignited my idea of starting an
online business if possible,” she continued.
UTAR was
among the seven selected universities in the country to partner with Google
Malaysia for the pilot launch of Google Ignite programme. The other
universities include University of Malaya, Limkokwing University, Multimedia
University, Sunway University, INTI International University and Taylor’s
University.
Group photo of UTAR Google Ignite
participants
Google AdWords trainer Ariff Kamal
delivering his lectures
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