The Institute of Public
Relations Malaysia Student Association (IPRMSA) — UTAR Chapter was
officially launched at Kampar Campus on 9 August 2016.
Invited to officiate the opening of the IPRMSA —
UTAR Chapter was Second Minister of International Trade and Industry Dato’
Seri Ong Ka Chuan. On hand to receive him were UTAR President Ir Prof
Academician Dato’ Dr Chuah Hean Teik, Faculty of Arts and Social Science
(FAS) Dean Dr Alia Azalea, and IPRMSA — UTAR Chapter Director Chew Luck.
Other invited guests included IPRM Education Committee Chairperson Prof Dr
Kiranjit Kaur representing IPRM President Dato’ Haji Ibrahim Abdul Rahman,
UTAR PR programme external examiner Assoc Prof Dr Amiso M. George from Texas
Christian University, UTAR Planning and Development Committee Advisor Tan
Sri Hew See Tong, Industry Advisor-cum-CEO of Intelectasia Consultancy
Manminder Kaur Dhillon, former Industry Advisor-cum-Executive Director of
JLPW Communications Jackie Leong Lai Yin, and Yeo Hiap Seng (Malaysia) Bhd
Corporate Communications Senior Manager Joe Wong.
Also present were PR alumni Eric Moo Hong Yuen,
Chia Yi Jing, Bey Bun Kiat and Wong Jia Min, who were earlier invited to
share with their juniors on their past involvement as PR students in the
annual PR campaigns as well as current working experiences in the field of
PR and Strategic Communication.
Second
Year PR student Lee Yin May moderating the panel discussion and sharing
session by alumni
From left:
Bey, Chia, Lee, Wong and Moo
Introducing IPRMSA — UTAR Chapter’s raison d'être
and significance, Chew said that it aims to enhance PR students’ practical
skills, while building rapport with professionals from the PR industry.
“Furthermore, we aim to train and keep PR students updated with current
industry practices through various programmes, as well as to strengthen the
relationships among the IPRMSA members and students from other universities.
Another objective is also to create opportunities for networking, exchanging
of views, and sharing of knowledge, experiences and ideas for improvement
between the students and professional PR practitioners, further heightening
our competency in our jobs,” the second year PR student explained.
Heartened by the PR students initiative in
actively collaborating with professional institutions like IPRM, Prof Chuah
said, “The PR students have been very supportive of the university’s efforts
in giving back to the community by organising campaigns benefitting the
local community. Last year, the campaign managed to win the Malaysia Public
Relations Award under the Public Sector Category, enabling our students’
work to be widely recognised by the industry. With this IPRSMA — UTAR
Chapter, there’ll be an even more solid platform for students to enrich
themselves.” Citing the student chapter as a gateway between academia and
the industry, Prof Chuah also encouraged the students to make full use of
the opportunity to network with industry experts and also to continue
learning even after graduating.
Congratulating UTAR on being the seventh local
institution of higher learning to have a student chapter after Universiti
Teknologi MARA, International Islamic University Malaysia, HELP University,
Universiti Sains Malaysia, Universiti Utara Malaysia, and SEGi University,
Prof Kiranjit also welcomed the members to keep in close contact with IPRM.
“IPRM was established in 1962 to promote and enhance the professionalism
among PR practitioners in Malaysia through trainings, as well as provide a
conducive environment for professional and ethical practice. The institute’s
Education Chapter looks into the accreditation of PR courses, professionals
and academics. Collaboration is key to greater success, so I hope that
IPRMSA — UTAR Chapter will collaborate with the other six student chapters
to jointly look into more programmes, CSR activities and other areas.”
Thanking UTAR for the invitation, Dato’ Seri Ong
expressed his confidence that the careers of UTAR PR graduates are bright as
they are sought after by various industries to enhance brand visibility and
engagement. Speaking from his experience, Dato’ Seri Ong also highlighted
the importance of PR and also the skills in multilateral and bilateral
trading to generate interests, as well as the ability to network
strategically with trade partners on the international stage. “What you have
learnt from UTAR and from the activities by the student chapter will be very
relevant and useful in your future careers. PR practitioners need to embrace
technology and must be equipped with the right skills,” he mentioned.
Clockwise
from top left: Chew, Prof Chuah, Dato’ Seri Ong and Prof Kiranjit delivering
speeches
The event reached its highlight with the VIPs
being invited on stage to officially launch the opening of the IPRSMA — UTAR
Chapter.
From left:
Tan Sri Hew, Prof Kiranjit, Prof Chuah, Dato’ Seri Ong, Chew, Dr Alia and Dr
George at the launch of the IPRMSA — UTAR Chapter
From left:
Tan Sri Hew, Prof Kiranjit, Prof Chuah, Dato’ Seri Ong, Manminder, Dr
George, Leong, Wong, Dr Alia and Chew
In line with the university’s commitment in
providing a supportive and enriching environment for students to realise
their full potential and develop industry-relevant skills, the event was
also followed by a keynote address titled “Crisis Communication and Media
Roles” by Dr George, as well as a panel discussion consisting industry
experts Manminder, Leong and Wong. Attended by over 100 students, the panel
discussion saw the trio speaking candidly about their professional
experiences, sharing insights about the country’s current PR and
Communication landscape, as well as advice for budding PR practitioners.
Dr Cheah
Phaik Kin (left) from FAS Department of PR moderating the panel discussion
From left:
Manminder, Dr George, Dr Cheah, Leong and Wong
With the motto “Talk with action, perform beyond
expectation”, IPRMSA — UTAR Chapter strives to provide a strategic platform
for UTAR PR to upgrade their skills through a multitude of activities which
primarily connect them with the industry and broaden their horizons.
Upcoming activities for 2016 include Industry Field Trip, Industry Experts
Talk and PR Workshop.
The
organising committee of the IPRMSA — UTAR Chapter Launching Ceremony
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