IMMA Festival 2016

Members of the Prima Borneo project

Members of the Centre of Immersive Technology and Creativity (CITC) showed off “Prima Borneo”, a natural heritage preservation project at the International Multidisciplinary Media Arts (IMMA) Festival 2016 held in Quill City Mall, Kuala Lumpur from 19 to 21 August 2016.

Themed ‘See the Unseen’, the festival was organised by the Centre for Interactive Media of Multimedia University. The festival was a platform for creative expression of interactive arts production.

Led by CITC Chairperson Aloysius Yapp, the UTAR team responsible for “Prima Borneo” consisted of CGI content developer Goh Kiang Kuan, CGI walkthrough developer Chong Hwei Teeng, visual coordinator Mohd Fairuz Bin Ali, supporting visual developer Ng Perng Jeu, pre-visualization coordinator Dr Yap Shook Chin and digital archivist Lim Chai Kim.

Details of the Prima Borneo project

In the project, the team supplied a basic representation of the actual scenes and habitats that can be found in Borneo through new media technology. It also gave viewers an opportunity to experience its beauty.

“Viewers are able to interact with the presentation by looking into the dark cave. Time-based visuals of Borneo can be achieved through a projection of multi-reflective lights over mirrors. As a result, it momentarily brings the viewer into another dimension or space,” he continued.

Scenes of Borneo’s natural habitat in play

“With our expertise on Virtual Reality (VR), Augmented Reality (AR), New Media, Immersive Media, Digital Animation, Digital Photo Imaging, Programming, Digital Archiving, Mobile Apps Development, Visual Data Collection, Visual Analysis and Computer Generated Imagery (CGI), we have managed to preserve the natural heritage of Borneo in digital format,” Yapp said.

The festival has given CITC the opportunity to acquire more knowledge on the usage of new media technologies such as HoloLens, CGI video mapping, and video and audio processing. The festival also saw participation from universities from South Korea and Thailand.



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