Promoting a greener lifestyle

Group photo of team Armbrella

The Be my Umbrella Today! (B.U.T) Living Eco-friendly Awareness Campaign 2016 was held at Sungai Long Campus on 10 November 2016 with the objective to educate and encourage individuals to adopt an eco-friendly lifestyle.

“Using an umbrella as a symbol of protection, our team — Armbrella — deeply believe that hand in hand we can make a change and protect our only home. Global warming, climate change and the rise of sea levels are signs that indicate Mother Earth is sick,” said Project Manager Chen Jin Xun.

From left: Emirul, Chew, Dr David, Awang and Chen launching the campaign

“Time is running out, we need to start changing our habits in order to save our planet,” said Faculty of Creative Industries (FCI) Deputy Dean for Student Development and Industrial Training Dr David Tneh Cheng Eng. He also advised the public to adopt eco-friendly lifestyles such as recycling, and reducing the usage of paper, plastic, energy and water.

“It’s really great to see our future generation taking up environmental responsibilities as it gives hope to the future of our environment,” said Malaysian Environmental Non-governmental Organisations (MENGO) Coordinator Awang Muzaiddin Bin Ahat.

Participants visiting the booths

A documentary titled “Racing Extinction” by EcoKnights showed the consequences of irresponsible human activities to the Earth’s environment. In addition, a seed ball workshop was conducted by MENGO. There was also several educational booths that taught participants how they could live greener.

Lim (left) presenting the donation to SJK (C) Bandar Sungai Long Persatuan Ibu Bapa dan Guru (PIBG) Chairperson Lee Kok Hoon, as Chen looks on

Previously, team Armbrella also organised the Go Green Project! with parents and students of SJK (C) Bandar Sungai Long to raise environmental awareness. They also donated RM2,000 to the school at the event as a contribution to the Sungai Long community.

Also present were FCI Department of Mass Communication Head Chew Wee Lee, Campaign Advisor Lim Chai Lee and EcoKnights Assistant Programme Executive Emirul Redzuan.

Armbrella, a team of 20 UTAR Corporate Communication Final Year students, organised this event in collaboration with MENGO and EcoKnights, with sponsorship by Global Art Sungai Long branch, Private Room, Runway Productions by Catwalk Guru, Unicom Event Marketing and Urban Garden.