Exploring collaborative opportunities with PCCCI

Representatives from UTAR and PCCCI discussing on potential areas for collaboration

A group of UTAR management staff organised a visit to the Perak Chinese Chamber of Commerce and Industry (PCCCI) on 14 September 2016 to explore potential collaboration between UTAR and PCCCI.

The representatives from UTAR consisted of Faculty of Business and Finance (FBF) Dean Dr Au Yong Hui Nee, FBF Deputy Dean for R&D and Postgraduate Programmes Dr Mahmud Bin Hj Abd Wahab, FBF Deputy Dean for Student Development and Industrial Training Yew King Tak, FBF Department of Business Head Choong Yuen Onn, FBF Department of Marketing Head Choy Johnn Yee, FBF Department of Finance Head Lim Chong Heng, FBF Head of MBA (Corporate Management) Programme Dr Ng Lee Peng, Faculty of Engineering and Green Technology Deputy Dean for R&D and Postgraduate Programmes Dr Lo Po Kim, and Prof Dr Ooi Aun Chuan from the Faculty of Science.

The UTAR delegates were warmly welcomed by the PCCCI representatives, which consisted of Vice President Steven Yow Thin Chin, General Secretary Dato’ Ng Yok Gee, General Assistant Secretary Tan Chong Seng, Economic and Government Affairs Head Lee Chee Ming, Central Committee Member Chai Koh Pian, Central Committee Member cum Vice Chairman of Youth Committee Tan Kin Wai, Committee Member of Small and Medium Enterprises (SMEs) and Human Resource Development Dean Liew Choong Ching, Youth Committee Treasurer Kean Wong Kean Yue, Youth Committee Member Loh Ban John, Vintage Consult Sdn Bhd Representative Edwina Chee Ong, Pak Keong Food Industries Sdn Bhd Representative Gary Soh Chong Mun, Weldmart Representative Edward Leong Sir Weay, PanPages Online Sdn Bhd Representative Steven Chan Chee Yip, Computerxpress Sdn Bhd Representative Chun Chee Kong, Mee Sim Marketing Sdn Bhd Representative Eric Liew Chan Wai, and Soon Hin Hardware Sdn Bhd Representatives Eric Koh Seng Kiat and Alan Ng Tuak Loon.

With both parties expressing their hopes to foster strong collaborations, a meeting, chaired by Yow, was held to facilitate better discussion and understanding on the possible areas for collaboration among the representatives. The meeting commenced with Yow presenting his welcome message where he said he was hopeful that the collaboration between UTAR and PCCCI will greatly benefit the development of SMEs in Perak.

The meeting also saw the discussion of possible collaborative opportunities to conduct trainings or workshops for SMEs. The courses will include providing guidance on accounting practices, tax consultation, procedures involved in Good and Services Tax (GST) implementation, and also solutions for firms facing difficulties in sales and marketing.

The representatives expressed their optimism towards the trainings that will serve as platforms to better educate the SMEs on the current trends and happenings in the market, as well as to assist the SMEs in conducting research.

The meeting also touched upon internship placement opportunities for UTAR students at PCCCI member companies, invitation for recruitment drives where PCCCI member companies can interview and recruit UTAR graduates, and promotion activities aimed to introduce UTAR programmes to PCCCI member companies’ staff whom wish to further their studies.

It is through the university’s commitment to expand its expertise, services and resources to continuously provide a supportive environment for the faculties and students that culminate in UTAR forging ties with industry partners for many research collaborations. The fruitful visit ended with souvenir exchanges between UTAR and PCCCI.

Souvenir exchanges between UTAR and PCCCI



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