E-commerce Awareness Talk by 11street

Chuang (far left) with the quiz winners and Lee Kong Chian Faculty of Engineering and Science’s Dr Wong Whee Yen (far right)

The Department of Soft Skills Competency (DSSC) of Sungai Long Campus organised the E-commerce Awareness Talk by 11street Malaysia’s Manager of Seller Management Vi Vian Chuang.

“Mobile internet is the future of everything. The digital revolution has brought about changes to our everyday life as well as the commercial platforms. Statistics show that approximately 68% of Malaysians are online — a higher penetration rate than the Asian average. Meanwhile, smartphones lead the way as the most preferred technology device among Malaysians. Besides, some surveys also report that the majority of Malaysians are happy with online shopping,” said Chuang.

Referring to the survey results, Chuang advised the potential e-commerce sellers, “There is a need to understand the customers’ experience and expectation first if you are interested to do business online. Besides, it is very crucial to master the operations of an online business, which is also known as the online business cycle, and learn how to make use of an e-commerce platform to help your business grow. Therefore, 11street set up an education centre to support sellers and guide them step-by-step at e-commerce workshops, training classes and an in-house photography studio for prospective sellers.”

There were some 120 participants at the talk including UTAR students and staff. The talk consisted of several sessions encompassing a brief on the e-commerce concept, photography tips and tricks, quizzes and more.

At the talk, Chuang also shared with the audience some of the stories of successful 11street sellers. DSSC will arrange for students who are interested to learn more about e-commerce and intend to pursue an online business to visit 11street.

Chuang speaking on online shopping in Malaysia

Students answering questions in the quiz session to win prizes

Chuang (front row, fourth from right) with the participants after the talk


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