Front row, from left: Lee Sim Kuen, Dr Aye Aye Khin, FAM Deputy Dean for Academic Development and Undergraduate Programmes Dr Hen Kai Wah, Dr Sia, Norah, Choong, Eugene Lee, Khoo and FAM Deputy Dean for Student Development and Industrial Training Dr Foo Meow Yee with participants
Faculty of Accountancy and Management (FAM) came back again with 5 Minutes Presentation (MP) and Poster Competition on 18 April 2019. The biannual competition aimed to sharpen students thinking skills in creating a compelling and focused presentation of their final year projects that they have worked on for two semesters.
With McDonald’s as the main sponsor, the competition offered a total cash prize of RM2,825, Overall Champion Pewter Plaque, certificates and more. The competition started with more than twenty poster presentations before being narrowed down to fifteen finalists. Prior to the 5MP competition, the posters were evaluated on 16 April 2019.
While the competition offered alluring rewards for the winners, Dean of FAM Dr Sia Bee Chuan reminded the purpose of the final year projects, “Final year projects aim to expose students to real-life international business and management problems and opportunities which take place while reviewing vast amount of literature, proposing hypothesis, conducting research, collecting relevant data, analysing the data, interpreting its results and finally recommending solutions to the research problems.”
Both judges from the internal and external parties were invited to evaluate the participants’ performances. The external judges were McDonald’s Marketing Director Eugene Lee, Public Bank Berhad Human Capital Strategy Senior Manager Mavis Khoo, YYC Holdings Sdn Bhd Director Steve Choong and Sahajidah Hai-O Marketing Senior Editor-cum-In-house Trainer and ISO Auditor Norah binti Shariff. Meanwhile, the internal judges were Director of Institute of Management and Leadership Development Prof Dr Cheng Ming Yu, FAM Academics Dr Ngoo Yee Ting, Dr Aye Aye Khin, Lee Sim Kuen and Dr Teddy Lian Kok Fei.
Toon found that youths make up the most numbers of Malaysian visiting South Korea with Korean dramas, food, cosmetics and medical tourism being the major factors of influence
Choong stated that despite having 93 percent of Malaysians using smartphones, only slightly more than half of them are using it for online shopping
According to Fan, research shows that the younger generation nowadays are obsessed with food photography and food makes up to 60.9 percent of Malaysian tourism
Ooi’s research showed that the lack of awareness, cultural issues and high production cost have made lab-grown meat not feasible in Malaysia
Some participants involved the audience to make the short presentation more interactive and interesting
The result of the 5 MP and Poster Competition is as follows:
Overall Champion (Pewter Plaque)
Title: Globalisation of Korean Wave that influences the intention of Malaysian youth to visit South Korea
Member(s): Tan Sian Wei & Toon Say Peng
5MP Competition
Champion (RM500)
Title: Globalisation of Korean Wave that influences the intention of Malaysian youth to visit South Korea
Member(s): Tan Sian Wei & Toon Say Peng
1st Runner-up (RM400)
Title: Behavioral intention of mobile shopping apps adoption in Malaysia
Member(s): Choong Guan-Yi & Lim Jun Hui
2nd Runner-up (RM300)
Title: Klang Valley: Preliminary study on behavioral intention towards social media advertising among Gen Y & Gen Z in gastronomy tourism industry
Member(s): Fong Shi Min & Fan Wei Sin
3rd Runner-up (RM200)
Title: Feasibility of introducing lab-grown meat in Malaysia
Member(s): Liang Jai Yi & Ooi Boon Tat
4th Runner-up (RM100)
Title: A Study on factors influencing online purchase intention of luxury products among generation Y in Malaysia
Member(s): Anna Rosebel Wan Ying Feng & Veronica Jack Mongudal
Winners of the poster competition (clockwise, from top, left) Champion, 1st Runner-up and 2nd Runner-up
Poster Competition
Champion (RM150)
Title: Linking education, unemployment and macroeconomic variables to income inequality
Member(s): Choo Wai Ting & Ng Woon Hui
1st Runner-up (RM125)
Title: A comparative study on the determinants of consumer’s behavioral intention to adopt e-hailing application: Malaysia VS Singapore
Member(s): Cheong Jia Ern & Lee Jing Heng
2nd Runner-up (two winners) (RM100)
Title: Klang Valley: Preliminary study on behavioral intention towards social media advertising among Gen Y & Gen Z in gastronomy tourism industry
Member(s): Fong Shi Min & Fan Wei Sin
Title: Be kind to your employees: Effects of benevolent leadership on job performance, a study of mediators in Klang Valley
Member(s): Chew Yee Mun & Lee Kah Win
Most Popular (Lecturers’ Choice) (RM75)
Title: Klang Valley: Preliminary study on behavioral intention towards social media advertising among Gen Y & Gen Z in gastronomy tourism industry
Member(s): Fong Shi Min & Fan Wei Sin
Most Popular (Students’ Choice) (RM75)
Title: Factors affecting job selection preferences among business students in Malaysia
Member(s): Ng Wai Oon & Yee Kah Wei
Most Significant Contribution to the Community (RM100)
Title: Feasibility of introducing lab-grown meat in Malaysia
Member(s): Liang Jai Yi & Ooi Boon Tat
McDonald’s Choice Award (RM100)
Title: Klang Valley: Preliminary study on behavioral intention towards social media advertising among Gen Y & Gen Z in gastronomy tourism industry
Member(s): Fong Shi Min & Fan Wei Sin
Also given away were 10 consolation prizes of RM50, certificates for all participants and five prizes for Kahoot! Quiz.
Dr Sia (right) presenting overall champion trophy to Tan (left) and Toon
Eugene Lee (right) presenting McDonald’s Choice Award to Fong (left) and Fan
Eugene Lee praised the performance of the students, “I think you all did a fantastic job. It is difficult to deliver the whole presentation in five minutes. The topics that you chose were not easy too, yet you made them very interesting.”
The youngest marketing director in McDonald’s Malaysia’s history also gave some valuable tips to the participants, “It took me a long time to get comfortable standing in front of people. It is not something that happens overnight and you have to do it very often.” “People will not remember what you present to them but they will remember how you make them feel,” he added.
Steve Choong, on the other hand, reminded the students to be confident and keep the focus right, “Keep straight to the point, give what your audiences want and focus on what you want to deliver to them.” As a senior manager in human resource, Khoo emphasised on the importance of first impression, especially when the participants attend interviews while Norah advised the participants to present their work sincerely from their heart.
Some participants presenting their posters to the judges during evaluation on 16 April 2019
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