Developing professional rapport with SCAU through multidisciplinary seminar

The Faculty of Accountancy and Management (FAM) along with the South China Agricultural University (SCAU) organised a series of four seminars with the hope to create an opportunity for the researchers and FAM staff to develop a professional rapport with peers in SCAU as well as to promote long-term research collaboration and overseas teaching attachment. The seminars were hosted using Zoom which saw more than 600 participants.

Q&A session

The first seminar which took place on 15 September 2020 focused on Agribusiness. In the webinar, SCAU academics Dr Liang, Feifei presented onEstimating the Value of Information of NuVal Nutrition Label” while Prof Dr Jiang, Baichen spoke on “Market demand and premium level of high-quality agricultural products— Based on consumers' willingness to pay”. FAM lecturers Dr Goh Hong Lip and Dr Aye Aye Khin presented on “Consumer preference for genetically modified food in Malaysia” and “Estimation of Current and Future Trends of Rubber Prices and Their Relationships during covid-19” respectively.

“Management and digital transformation” was discussed during the second seminar which was held on 22 September 2020. FAM lecturer Dr Low Mei Peng presented on “Micro-level CSR and its relevance during the covid-19 pandemic” while FAM Deputy Dean for Academic Development and Undergraduate Programmes Dr Hen Kai Wah shared “Cross-Border E-commerce: Opportunities and Challenges”. SCAU academic Assoc Prof Dr Xu, Feng presented the topic “Digital transformation and entrepreneurship”.

The third seminar “International Trade” took place on 25 September 2020 whereby FAM lecturers Low Choon Wei and Dr Tun Yin Li discussed “Issues and Indicators Malaysian Economy” and “Eclectic Paradigm and Channels for FDI Spillover” respectively. Fu, Bo presented two topics, namely “China's foreign direct investment outflow: Current situation, opportunities and challenges” and “The internationalisation of China’s Renminbi currency: the causes, process and development path”.

In the seminar of Finance and Accounting on 28 September 2020, SCAU academics Dr Dong, Ying presented an introduction of household finance in China while Dr Yan, Lingxiao shared “The effect of offshore wind power projects on recreational beach use on the east coast of the United States: Evidence from contingent-behaviour data”. FAM lecturers Yap Wai Onn and Dr Tee Peck Ling presented on “The Impact of the imposition of Digital Tax in Malaysia” and “Benefits to Invest in Unit Trusts and Investment-Linked Funds: Top Performers in Malaysia” respectively.



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