The art behind storytelling

UTAR Centre for Artistic Research (CFAR) and the Faculty of Creative Industries (FCI) organised a two-day virtual event titled “Telling Tales: The Stories We Make and the Stories that Make Us” on 30 and 31 July 2021 with the aim to create a platform for both Malaysian and international talents to share their perspectives on culturally-inspired stories, while exploring the ‘art’ and processes of storytelling in the various media forms, and the impact of culture in the processes of story-telling to diverse audiences of different cultures.

The two-day webinar, held via Zoom, showcased talks, workshops and presentations by local and international storytellers across various creative media in all these diverse fields. Participated speakers were Children & Young Adult Fiction Author Tutu Dutta, National Yunlin University of Science and Technology (YunTech) Prof Huang Ya-Ling, R&D Studios Director Irwan Junaidy, National Yang Ming Chiao Tung University, Taiwan Prof Joyce Liu, Film Director Chong Keat Aun, Shih Hsin University, Taiwan Dr Syyi Tzeng, Unity Macroverse Co-Founders Azlan Tahir and Adely Ariffin, UTAR FCI academics Eugene Foo Shyang Eu, Hafez bin Zainudin, Anthony Gandolfo Miranti Jr, Action Tintoy Design Laboratory Founder Tintoy Chuo, ASWARA Faculty of Dance Dean Zamzuriah Zahari and Director-cum-Animation Artist Sandra Khoo S.K.

Prof Ewe expressing his thanks to all presenters for sharing their knowledge

Prof Ewe said, “This event brings together prolific authors, film directors, artists, performing artists, educationists in multidisciplinary fields and traditional craft specialists to provide a forum for sharing valuable experiences, wisdom, knowledge and techniques of creative storytelling. I hope the participants will gain immeasurable insight from this event and I hope this will also be a platform for participants to network and engage with academics and industry experts to learn and exchange experiences,” during the opening remarks.

CFAR Chairperson Prof Dr William Ray Langenbach said, “We want to explore the arts and processes of storytelling in any media via text, visual arts, moving images or performing arts and how the art of storytelling differs across different cultures and media. Stories are everywhere, the past is intertwined with the origin tales of individuals of families and the imagined communities of nation states.”

Prof William sharing his thoughts

Tutu Dutta sharing her experience with the audience during the Q&A session

The first speaker, Tutu Dutta, who is the author of nine books intended for children and young adults presented her topic titled “Adapting traditional folktales to create your own stories”. She spoke about methods to create stories based on analysis of a number of children and young adult books and shared her experience of writing her books. Aside from that, she also explained how to incorporate folktales into the plot of your original story and turn an ancient folktale into a contemporary story.

Tutu Dutta said, “We can retell the folktale, dress old tales in new clothes, use a storyteller to string together a series of folktales, and weave folktale elements into a new story and contemporary story. Research on folktales should not just focus on one particular folktale but also on similar stories and variants of the story. Reading few versions of the same story will give you a feel for the story and help you fill in the missing pieces.”

“I did a lot of reading as a child and I am especially attracted to books related to folktales and fairy tales. However, I found out there were not many books especially from this part of the world which made me decide to do something about it. Thus, I decided to write books that I am interested in. I also travelled to many places which gave me the opportunity to pick up stories and meet people from diverse cultures,” shared Tutu Dutta.

Tutu Dutta explaining the retelling of folktales

Prof Huang (left) with the moderator Dr Soon Thean Bee from the Department of Mass Communication

YunTech Deputy Director of International Affairs Prof Huang Ya-Ling, together with her four graduate students—Xu, Jing-Win; Cheng, Yu-Chen; Huang, Guan-Ying; and Sie, Jyun-Lun gave a presentation titled "One Exhibition, One Story" at the event.

In the presentation, Prof Huang shared her unique perspective of working with her graduate students on an integrated project with cross-media applications and revolutionary breakthroughs in visual narratives, illustrating her fervent belief that “creativity and imagination come from life experiences”.

When talking about the challenges of preparing the project, Prof Huang said, “We have to start everything from zero from the beginning. The biggest problem we have is that we always need to face a huge amount of data and information. Getting the line out and making the story for the audience are the biggest challenges for us.”

The third talk titled “Local Stories for a Global Audience” was presented by Irwan Junaidy, the co-founder and chief creative officer at The R&D Studio. Founded in 2011, The R&D Studio is an award-winning content creation studio for film, television and publishing. Irwan Junaidy has produced television series, telemovies, short films, documentaries, music videos and commercials for partners such as Disney, WarnerMedia, Tokyo Broadcasting System, Astro, Primeworks and RTM as well as for corporate clients and agencies.

Irwan’s talk focused on his directorial debut — “Batik Girl” and “The Dalang’s Tale”. He shared the making process of the two short films that won international acclaim. “Batik Girl” and “The Dalang’s Tale” is a 2D animated short film; “Batik Girl” features a simple but poignant storyline about family, love and loss, while promoting Malaysia’s traditional art of batik; “The Dalang’s Tale” tackles the theme of domestic violence through visuals inspired by the traditional art of Wayang Kulit or shadow puppetry.

Irwan enthused, “A lot of people asked me, where I got the ideas? The simple answer I gave is ‘ideas are everywhere’. When ideas appear, I write down those ideas immediately. Ideas are like butterflies, there is a chance that they would go away if you don’t write them down immediately and once you have the idea, you have to go deep down to research.”

 

Irwan Junaidy (left) and his directorial debut — “Batik Girl” and “The Dalang’s Tale” (right)

Prof Liu (right) with the moderator Prof William

The session was continued by Prof Dr Joyce C.H. Liu with her presentation titled “Storytelling as Artistic Intervention and Cultural Critique: Engaging with Decoloniality in the Inter-Asian Contexts”.

Prof Liu is the chair professor of the Institute of Social Research and Cultural Studies-cum-director of the International Center for Cultural Studies of Yang Ming Chiao Tung University. She is also director of the International Institute for Cultural Studies, International Programme for Inter-Asia Cultural Studies from the University System of Taiwan.

In her talk, she presented the different forms of storytelling and shared how narratives presented by the visual and performance art influence public perceptions on historical events in the uneven power structures of colonial and intercolonial societies existing within the Asian region. “Everyone who grows in an environment with numerous texts of the same storytelling techniques will naturally share the same ideology and adopt the same pattern of behaviours. The sense of self-righteousness and the justification for exclusive discrimination arise from the fundamental cultivation,” she said.

She added that storytelling as artistic intervention and cultural critique can provide a strategic engagement to challenge the consensus shaped by the statist memory politics and the systematic internal colonialism commonly practised in the inter-Asian context. She also mentioned that different modes of storytelling can activate critical consciousness not only for audiences but also for students and societies.

Chong (right) with event moderator Beh Chun Chee who is the head of programme for Master of Communication

“Is a film director an auteur? You may think a film director’s task is just to say ‘cut’ for a scene. Since the film was introduced a hundred years ago, there have been some controversies about the definition of a film director,” said Chong Keat Aun in his presentation titled “An Auteur’s Practice: From Folktales Collection to Film Art”.

Chong is an award-winning Malaysian film director, a community arts project curator and a passionate conservator of local dialects via his long-running broadcasting project ‘The Classic Accents’.

In his presentation, he mentioned that people see the role of a film director differently. His definition of auteurism was “If a movie can be presented artistically like a literature or painting, the film director can also use the movie as a purely artistic expression.” He shared the three concerns of film graduates from his online classes when it came to the key of making the first film, which were—“what stories should I tell”, “am I suitable for making commercial films or festival films”, and “where can I find funding or investor”. However, Chong mentioned that they should ask themselves whether they have done enough prep work in directing before they embark on the path of filmmaking.

Chong shared his personal experience and his journey in collecting local history, legend, dialect and accent, folktales, and folk songs. He also shared his story in producing his debut film “The Story of Southern Islet”. The film, which was based on his childhood memory in Kedah, won him the prize for Best New Director and the FIPRESCI Prize at Golden Horse Film Festival.

From left: FCI Dr Carmen Nge Siew Mun (moderator) and Dr Tzeng

Shih Hsin University, Taiwan Department of Graphic Communication and Digital Publishing Assistant Professor Dr Sy-yi Tzeng delivered her talk titled “Artists’ Transdisciplinary Cooperation: How Artists Cooperate with Professionals in Different Fields”. In her talk, she shared some stories about herself and her journey in pursuing her master’s programme at the National Taiwan University of Arts which has opened up a pass to her collaboration with people from other disciplines such as Programmer, Electrical and Electronic Engineers, and Sports and Leisure Management Personnel, solving a variety of problems when they worked together and how she learnt from those experiences and conduct self-innovation with new skills.

Creating paper cards with LED

Using one sheet of paper to turn a 2D graphic into a 3D model

Sharing some problems encountered during the interdisciplinary collaboration, Dr Tzeng said, “Because of our different discipline and thinking pattern, we often have communication problems during our collaboration. Secondly, the lack of resources also frequently occurs in interdisciplinary collaboration. Therefore, collaborators must be capable of creating resources and satisfying themselves. Lastly, time coordination. Everyone has limited time when you invite others to join your research project. If you consider the expertise of others as important to you, please give them sufficient time and complete the task you can finish by yourself.” She concluded her talk by sharing the three most important things for an artist when it comes to collaborating with professionals from other disciplines, namely self-reflection, self-preparation and value co-creation. She also emphasised the importance of trust and time sacrification with partners to enjoy the fruits of successful collaboration.

Clockwise from top left: Azlan, Adely and FCI Dean Dr David Tneh Cheng Eng (moderator)

Unity Macroverse Co-Founders Azlan Tahir and Adely Ariffin presented a talk titled “Why UNITY Macroverse: The Need for Social Commentary in Malaysian Popular Culture”. Unity Macroverse is a unique online platform for South-East Asian sci-fi and alternate history enthusiasts to congregate and develop their passions in these genres. Azlan said, “One of the key elements of the things that we do with Unity Macroverse has always been collaboration; collaborative efforts are integral in the creation of Unity Macroverse.” He then shared a little background of who they were.

Sharing about the Canvas Development, Azlan said, “We create a story canvas that determines our commentary message. Our main story arc was the main ‘commentary’ journey. There are no ‘Protagonist’ or ‘Antagonist’ characters, the characters represent the ‘factions’ based on the social construct of their belief system. We want to blur ‘tribal’ divisions, race and geographical distinction.” Meanwhile, he emphasised why Malaya is used in the context. He then talked about the five aggregation tools to reach out to customers, namely creation of market access programme, engagement via community touchpoints, marketing and business development, business solutioning and governance framework.

Activities undertaken in their canvas

Sharing on The Canvas, Azlan explained the uniqueness of alternate history. He also shared the guideline of the story submission format, the story jam content from their community which has been featured on The Star and its story canvas named “Marooned” which has been converted into a novel. He said, “It is important to have the spirit of sharing when we collaborate with others.”

The second day started with a design workshop titled “Character Design Workshop: Visualising the Heroes of Your Stories” by Eugene Foo. Eugene Foo recently was awarded a grant by the Malaysia Digital Economy Corporation (MDEC) to work in collaboration with Ore Struck Media to direct and produce a short animated film based on a local tale of a Pahang warrior princess by the name of Walinong Sari. His greatest passion is devoted specifically to illustration as a fundamental art of storytelling.

His workshop aimed to help participants understand the fundamental things to consider when designing a character for their stories through an easy-to-follow step-by-step process live demonstration. Eugene Foo guided the participants on how a character is usually created for an animated series like those on Netflix, or those in published storybooks and comics.

Eugene Foo kick-started by sharing “story or design what comes first”, “what is your character about – their archetype, behaviour and values”, “basic design knowledge – element of arts and principle of arts”, “how it all comes together by conveying an archetype through design” and “research”. He highlighted, “Art is about creativity but you cannot create out of nothing. Imagination is seeing the greater potential out of something, but you need to at least study what that “something” is. Go study and observe the world around you!”

Eugene Foo demonstrating how to create characters using a Photoshop

The second talk titled “Reviving the Shadow Puppet - Fusion Wayang Kulit” was presented by Tintoy Chuo, the Character Designer, Illustrator and Founder of Action Tintoy Design Laboratory. The Fusion Wayang Kulit, a brainchild of Tintoy Chuo and Teh Take Huat was born in 2012. He said, “Our objective is to revive this beautiful but fading Malaysia culture by fusing it with Pop Culture & Sci-Fi elements. We are focusing on the process of character design via inspiration from traditional forms and with close collaboration and input from Tok Dalang.”

He first makes an introduction on Fusion Wayang Kulit, followed by “Introduction on their Master Puppeteer - Muhammad Dain Othman (Pak Dain)”, “Characteristics, style and identities of Malaysia Wayang Kulit”, “Puppet design on “Peperangan Bintang” (Star Wars) Wayang Kulit project, “Wayang Kulit performances”, “Process of making Wayang Kulit puppets”, “Fusion Wayang Kulit – superheroes from Marvel and DC Comics, Japanese Robot”, and “Achievement”.

When asked how Fusion Wayang Kulit started, Tintoy said, “It all actually started with an art exhibition in 2012, when the organiser asked me to come up with something new and refreshing for the exhibition.” “I am a character designer, hence Wayang Kulit was easier for me to relate because each puppet is a character. When I tried to understand more about it, I found out that it was becoming a fading art. It was something beautiful yet it was fading. And then I was like ‘hey, let’s be more creative and think differently’, like combining something traditional like Wayang Kulit and something very futuristic like Star Wars, so this is how Star Wars turned out to be my very first fusion of Wayang Kulit project,” he enthused.

Tintoy showing the photo of him and the Batman Animated Series shadow puppet at the Batman 80th anniversary event in 2019

Hafez introducing himself and his topic

FCI lecturer Hafez bin Zainudin presented on a topic titled “Narrating the Memories of Place: A Virtual Reconstruction Project of the Historical Town of Kajang”. The webinar was moderated by another FCI lecturer, Tan Hwei Ping.

He started his talk by introducing the history of Kajang and his journey as an initiator of art projects in Kajang. He said, “I chose Kajang because it was my hometown. In the 1900s and mid-1940s, Kajang used to have 70 pre-war shophouses, a post office, Buddhist Temple, foliage, a river, a jetty, unique urban objects and vehicles. This art project mainly aimed to introduce the identity and beauty of Kajang hometown.”

Besides, he highlighted that the virtual reconstructing process will include cultural mapping, museum visits, photo-elicitation, digital 3D modelling, digital material creation, and game engine pipeline. The final prototype will be displayed at exhibits, museums, local fairs and or any online platform.

“Creating stories and developing models using software technology is time-consuming. Besides having artistic skills, the art creator also needs to be patient, interactive, good at controlling the camera, produce an animation that sync with the storytelling, translate the story, and choose the right open-source software to develop the finalised story/model for the users,” he added.

In addition, he also shared about his ongoing project of a historical town reconstruction in the virtual realm and the creative process involved. Finally, he hoped that participants would be able to choose a suitable open-source software to develop their virtual world prototype.


Hafez presenting his virtual art project of Kajang town


 
 

Hafez elucidating on the virtual reconstruction process

Anthony during his talk session

In Anthony’s talk titled “Conversations with the past: Fun ways to use sound to conserve and expand cultural influence”, he spoke on the various capacities of sound as a medium to capture historical information and preserve cultural heritage, and to combine cultural identifiers with contemporary influences. According to him, interviewing people who talk about the past is a fun way to use sound to conserve and expand cultural influence.

Speaking of using voices for storytelling, he explained, “According to the research study, many people could not remember the first story they heard through the radio but they can remember the emotional impact they felt on the spot. I always encourage students to record the stories from their grandparents or other elders by using their mobile phone’s voice memo function. To create a good documental video, you should have your own voice library. I used to keep the historical stories by asking the relevant person about them. Then, I keep all the voice records in my database. Besides doing voice recording, I also record videos to present a visual impact,” said Anthony.

He added, “Even though the interviewees might speak different dialects, you can utilise the raw material. You can record their own dialects and translate the dialects to English for subtitles. The subtitles could serve as the explanation while the dialect they spoke is actually presenting a cultural environment. Researching dialects in Malaysia is also interesting. In another scenario, a student could not tell the story using her grandmother’s voice because her grandmother can barely speak English. However, the student retells her grandmother’s stories using her own voice.”

Anthony played a video of an interviewee sharing a historical incident using his own dialect

Anthony also highlighted the importance of finding the best equipment when one wants to collect data via recording and interview. After finishing the recording, one can get a couple of free software from the internet to do sound reductions.

Anthony advising participants to utilise free software on the internet

Zamzuriah introducing herself

Zamzuriah Zahari was invited to deliver her talk titled “The Concept of Storyteller in Malay Arts”. The talk was moderated by FCI lecturer Ang Kok Yew. Zamzuriah introduced the three prominent storytelling concepts in Malay Arts, namely Wayang Kulit, Selampit and Saba. She said, “Wayang Kulit is a traditional form from Kelantan, a narrative performance to deliver message using shadow puppets. The shadow artist is known as Tok Dalang. This performance focuses on dialogue, monologue and sometimes involves modern or classic poems, pantun, and rhymes.”

Furthermore, Zamzuriah explained the Selampit performance from Kelantan and Terengganu. Selampit is a narrative performance that includes storytelling, accompanied by a musical instrument called Rebab. This performance is simple compared to Wayang Kulit because it does not include exclusive costume, mask or stage presentation. Selampit normally conveys traditional values ​​and norms through myths and legends, and the performers use their own voices to produce sound effects in the performance.

Saba contains the elements of dance, music, singing and acting. Saba is performed at night for healing rituals and deity calling practices to ensure the ceremony runs smoothly. However, to stay relevant over time, Saba has removed the ritual calling performance to protect the performers’ religion, faith and belief,” she clarified.

Before ending her talk, Zamzuriah also presented some traditional arts performance videos. She also demonstrated the traditional arts performance with her family members, and showcased her singing and vocal skills to the participants.


 

Zamzuriah underlining the Wayang Kulit’s figures and materials

Zamzuriah enlightening participants about Selampit art performance

Zamzuriah explaining the Saba performance and its purpose

Sandra S. K. Khoo was invited to speak on a topic titled “A Storyteller’s Journey with Sandra Khoo: A Malaysian Artist Abroad”. Sandra Khoo is currently living in France while working remotely as a creative director at Giggle Garage Studio, a Malaysian animation company based in Cyberjaya. She is also an animation artist, a visual journal artist and also a Facebook visual blogger.

During her sharing session, Sandra Khoo shared her drawing journey as well as how she noted down all the precious memories using her drawing skill. According to Sandra Khoo, storytelling could be done by drawing. She explained, “I have been sketching a lot. Whenever I travel with friends, I will sketch down our trip and our travel experience. I believe that memories should be created, not merely captured so I did a lot of sketches to show what I have seen. Drawing is a method when it comes to storytelling. For instance, I love food so I draw the pictures of local cuisines and the places I have visited. I also discovered that I could do intercultural storytelling by drawing the foods in France and presenting them in the Malaysian newspaper.”

Sandra Khoo sharing her method of storytelling by drawing France cuisines

As a professional artist, Sandra Khoo always tries to upgrade her drawing skill. She will do research and take the art pieces from other artists as references and enlightenment. Sometimes she will draw without reference but will look for reference when colouring the art piece.

For those who wish to join the animation field, Sandra Khoo advised, “If you want to get into the animation field, you should acquire knowledge as much as you could. You might need to work with people from different countries or backgrounds. For example, I had to work on a project called “Saladin” and I benefitted from the historical materials I read before. Research skill is indeed important if you want to become a professional artist in the animation field.”

Sandra Khoo sharing her experience of completing “Saladin”

Sandra Khoo sharing about her daily life

Project Manager Tan Hwei Ping expressed her sincere gratitude towards the organising team, “I’m proud and happy that all of you are here to support this event. Thank you for your hard work, passion and invaluable contribution for putting this amazing experience today. This event would not have been possible without your tireless work and effort.”

FCI Dean Dr David Tneh said, “Despite all the challenges, there was this amazing interconnectivity among us and as we drew inspiration and strength from one another, along with the amazing speakers who made this event a successful one. Thank you, everyone.”

Videos of the webinars are uploaded at CFAR’s Youtube channel:

 https://www.youtube.com/channel/UCqOifDQiikGR3gFIXyZ8ttg



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