UTAR Bachelor of Communication (Honours) Public Relations students who are taking the course UAMP3084 Corporate Social Responsibility (CSR) from Group 4 conducted a Corporate Social Responsibility (CSR) project that aligned with SDG 3 Good Health and Well-being on 10 April 2022. Titled, “Keep Your Eyes Open at Air Terjun Batu Berangkai”, the project aimed to raise Kampar residents’ awareness of the dangers of Air Terjun Batu Berangkai and ensure the safety of visitors.
In this project, students of Group 4 created a total of three banners addressing the drowning issue that occurs in Air Terjun Batu Berangkai. The information on the banner educates people to be alert to the incoming dangers. An opening ceremony was held for the project to unveil the banners that were hung up at the location.
Rela Pekan Kampar extending their help to Group 4 of UTAR PR CSR Project 2022 in hanging up the banners
The opening ceremony was attended by a total of 37 students from UTAR who came to support the CSR Project. Also present at the opening ceremony were our project collaborators from Jawatankuasa Pembangunan Keselamatan Kampung (JPKK) Nordin bin Bahak, Rela Pekan Kampar Yim Huan Lee, Rela Pekan Kampar Ng Wah Leng, representative of Perak MCA Youth Chief Daniel Wa Wai How and sponsor Foong Yu Qi, the representative of Foong Mun Kit of Wen Jiang Medical Industries Sdn Bhd.
During the opening ceremony, the partners and sponsors were presented with a certificate of appreciation to honour their utmost support in serving the community.
“I hope this project could raise the awareness of the public, especially the Kampar residents. I also hope that this project marks the start of further collaboration with UTAR in the future,” said Nordin.
“UTAR Public Relations Corporate Social Responsibility Project 2022 tagline goes ‘Serving the Community, Restoring Faith in Humanity’. We hope to receive your utmost support as we serve our community with the project, ‘Keep Your Eyes Open at Air Terjun Batu Berangkai’,” said Liew Xin Ci, director of Group 4.
Partners, sponsors, teacher advisors and students after unveiling the banner
At the end of the ceremony, Project Advisor of UTAR PR CSR Project 2022 Diong Fong Wei (in pink) and all the participants smiling for a group photograph
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