Students display creativity in products development and marketing competition
The participants with UTAR and I Culture Bhd staff
With the aim to develop new food products with enhanced shelf-life using purple sweet potatoes as well as to promote local agricultural products, a competition titled “Integrating Academics and Industry: Kampar Purple Sweet Potato Products Development and Marketing Competition” was organised on 27 June 2022 for UTAR students.
The competition was jointly organised by UTAR Department of Soft Skills Competency (DSSC) of Kampar Campus, Faculty of Arts and Social Science (FAS), Faculty of Science (FSc), Faculty of Business and Finance (FBF), and I Culture Bhd. It consisted of three tracks, namely marketing track, multimedia track and food product development track.
To celebrate the efforts of the students, a prize-giving ceremony for the competition was held on 9 September 2022 at the Heritage Hall of Kampar Campus.
The participants who won first place were granted RM800 while first runner-up, second runner-up and consolation prize winners were eligible to win RM500, RM200 and gifts respectively.
The winners mainly consisted of FBF students from the marketing track; FAS students from the multimedia track; and FSc students from the food development track.
The list of winners for each track is as follows:
Marketing Track
POSITION |
GROUP |
NAME |
Programme |
Champion |
Group 2 |
Wong Pooi Mun |
Bachelor of Finance (Honours) |
Cheah Yan Mei |
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Leong Joey |
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Cheng Shun Zhe |
Bachelor of Marketing (Honours) |
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Loo Cheng Hong |
Bachelor of Business Administration (Honours) |
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1st Runner Up |
Group 4 |
Leong Siew Yong |
Bachelor of Marketing (Honours) |
Eddie Ooi Yie Yie |
Bachelor of Commerce (Honours) Accounting |
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Foo Hoo Yao |
Bachelor of Business Administration (Honours) in Logistics and Supply Chain Management |
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Lim Yee Weng |
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2nd Runner Up |
Group 3 |
Lok See Yee |
Bachelor of Marketing (Honours) |
Har Ai Ying |
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Valerie Ling Xin Wei |
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Chan Jia Jian |
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Consolation Prize |
Group 5 |
Chong Xiao Yin |
Bachelor of Commerce (Honours) Accounting |
Mak Zi Qi |
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Lim Yi Hui |
Bachelor of Marketing (Honours) |
Multimedia Track
POSITION |
NAME |
PROGRAMME |
Champion |
Wong Kei Cheng |
Bachelor of Arts (Honours) English Language |
1st Runner Up |
Syurene binti Mohd Shukri |
Bachelor of Arts (Honours) English Language |
2nd Runner Up |
Lee Xin Yi |
Bachelor of Communication (Honours) Public Relations |
Consolation Prize |
Albert Pan Kit Kee |
Bachelor of Communication (Honours) Journalism |
Consolation Prize |
Rachel Lam Sook Yan |
Bachelor of Communication (Honours) Journalism |
Food Development Track
POSITION |
PRODUCT |
NAME |
PROGRAMME |
Champion |
Zero Effort Meal (Z.E.M) |
Yaw Jia Juin |
Bachelor of Science (Honours) Food Science |
Loo Teik Kheng |
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Han Zi Yi |
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Chan Jia Yi |
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Lim Shu Xian |
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1st Runner Up |
Popitato |
Cheah Cyn Ru |
Bachelor of Science (Honours) Food Science |
Lim Xin Wei |
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Lim Chea |
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Sng Yee Chung |
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Tan Zi Jing |
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2nd Runner Up |
Nice Purple |
Kok Chai Ling |
Bachelor of Science (Honours) Food Science |
Chew Jing Ting |
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Tan Kah Yee |
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Teo Jia Lin |
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Tan Fu Kei |
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2nd Runner Up |
Purple Bite |
Chang Boon Kang |
Bachelor of Science (Honours) Food Science |
Teo Dong Cheng |
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Choo Rong Hui |
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Set Shu Hui |
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Chan Xiao Qing |
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Tai Yong Heng |
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Consolation Prize |
Fan Sure Win |
Chong Wai Yan |
Bachelor of Science (Honours) Food Science |
Chan Jia Yi |
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Chen Shieh Feng |
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Hew Mei Qing |
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Lim Li Xin |
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Consolation Prize |
Purple Chocobollar |
Chen Jia Ling |
Bachelor of Science (Honours) Food Science |
Liew Chee Ying |
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Looi Tze San |
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Ng Khai Xi |
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Wan Chui Yung |
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Consolation Prize |
Purplex |
Praveena Mahes Waran |
Bachelor of Science (Honours) Food Science |
Gad Mok Zhuang Zhuang |
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Tee Teck Yang |
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John Song Jun Wei |
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Nerissa Sangeeta Mohan |
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Consolation Prize |
Bubbly Bites |
Amardave Singh Dhubb |
Bachelor of Science (Honours) Food Science |
Siti Munirah binti Abdul Shukor |
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Suriyalakshmi Sekar |
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Teh Yan Hao |
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Yaganeswaran Sivalingam |
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Consolation Prize |
Chips Bite |
Tee Kai Cher |
Bachelor of Science (Honours) Food Science |
Pee Xiao Yuan |
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Lim Jun Wang |
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Ang Chan Lim |
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Yap Zhen Yue |
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Consolation Prize |
Purple Sweet Potato Wafer Egg Biscuits |
Lim En Hui |
Bachelor of Science (Honours) Food Science |
Hung Yee Shuen |
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Gwee Jing Han |
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Ngoo Siew Siew |
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Tan Shan Chee |
From right: Marketing track Champions, Group 2 students Loo Cheng Hong, Cheng Shun Zhe, Leong Joey, Cheah Yan Mei and Wong Pooi Mun alongside FBF Dean Assoc Prof Dr Au Yong Hui Nee and sponsor representing Loh Bak Kim, Loh Siu Tzung
Multimedia track Champion Wong Kei Cheng (far right) receiving prize from one of the sponsors Goh Chin Choon as FAS lecturer Teh Boon Teck (far left) looks on
From right: Food product development track Champions and proud creators of Z.E.M, Yaw Jia Juin, Loo Teik Kheng, Han Zi Yi, Chan Jia Yi and Lim Shu Xian alongside FSc Dean Assoc Prof Dr Lim Tuck Meng and one of the sponsors Wendy Tan Lay Hui
From right: Marketing track first runner-up, Group 4 students Lim Yee Weng, Foo Hoo Yao, Eddie Ooi Yie Yie and Leong Siew Yong alongside Dr Au Yong and Loh
Multimedia track first runner-up winner Syurene binti Mohd Shukri (far right) receiving prize from Goh and Teh (far left)
From right: Food development track first runner-up and proud creators of Popitato, Tan Zi Jing, Sng Yee Chung, Lim Chea, Lim Xin Wei and Cheah Cyn Ru alongside Dr Lim and Wendy Tan
From right: Marketing track second runner-up, Group 3 students Valerie Ling Xin Wei, Har Ai Ying, Chan Jia Jian and Lok See Yee alongside Dr Au Yong and Loh
Multimedia track second runner-up winner Lee Xin Yi (far right) receiving prize from Goh and Teh (far left)
From right: Food development track second runner-up and proud creators of Nice Purple, Tan Fu Kei, Teo Jia Lin, Tan Kah Yee, Chew Jing Ting and Kok Chai Ling alongside Dr Lim and Wendy Tan
From right: Food development track second runner-up and proud creators of Purple Bite, Choo Rong Hui, Chang Boon Kang and Set Shu Hui alongside Dr Lim and Wendy Tan
From right: Marketing track consolation prize, Group 5 students Mak Zi Qi, Lim Yi Hui and Chong Xiao Yin receiving the prize from Dr Au Yong and Loh
Multimedia track consolation prize winner Albert Pan Kit Kee (far right) receiving prize from Goh and Teh (far left)
Multimedia track consolation prize winner Rachel Lam Sook Yan (far right) receiving prize from Goh and Teh (far left)
From right: Food development track consolation prize students and proud creators of Fan Sure Win, Hew Mei Qing, Chen Shieh Feng, Chan Jia Yi and Chong Wai Yan alongside Dr Lim and Wendy Tan
From right: Food Development track consolation prize students and proud creators of Purple Chocobollar, Wan Chui Yung, Looi Tze San, Ng Khai Xi, Liew Chee Ying and Chen Jia Ling alongside Dr Lim and Wendy Tan
From right: Food development track consolation prize students and proud creators of Purplex, Tee Teck Yang, Gad Mok Zhuang Zhuang, Praveena Mahes Waran and John Song Jun Wei alongside Dr Lim and Wendy Tan
From right: Food development track consolation prize students and proud creators of Bubbly Bites, Amardave Singh Dhubb, Suriyalakshmi Sekar, Siti Munirah binti Abdul Shukor and Teh Yan Hao alongside Dr Lim and Wendy Tan
From right: Food development track consolation prize students and proud creators of Chips Bite, Yap Zhen Yue, Tee Kai Chen, Lim Jun Wang, Pee Xiao Yuan and Ang Chan Lim alongside Dr Lim and Wendy Tan
From right: Food development track consolation prize students and proud creators of Purple Sweet Potato Wafer Egg Biscuits, Tan Shan Chee, Lim En Hui, Ngo Siew Siew, Gwee Jing Han and Hung Yee Shuen alongside Dr Lim and Wendy Tan
Before the prize-giving ceremony, participants set up booths and wall posters inside Multipurpose Hall to introduce their innovative purple sweet potato products and strategies used to sell the potatoes in the market.
Participants with their innovative products and wall posters
Present at the ceremony were I Culture Bhd Executive Director Tan Hui Sean, I Culture Bhd Executive Director Yip Weng Chun, UTAR President Ir Prof Dato’ Dr Ewe Hong Tat, the sponsors of the competition, representative of Loh Bak Kim, Loh Siu Tzung; Wendy Tan Lay Hui, Goh Chin Choon, FBF Dean Assoc Prof Dr Au Yong Hui Nee, FBF Deputy Dean for Academic Development and Undergraduate Programmes Dr Peter Tan Sin Howe, FBF Head of Department for Department of Marketing Choy Johnn Yee, FSc Dean Assoc Prof Dr Lim Tuck Meng, FSc lecturer Looi Sing Yan, FAS lecturer Teh Boon Teck and DSSC Kampar Campus representative and UTAR lecturer Kong Hoi Yoon.
In her speech, Tan said, “It was a pleasure to know that more than 100 UTAR students participated in this contest. Within 50 days, the marketing participants from five teams sold more than 1,000kg of potatoes. They have been pumping out plenty of innovative ideas and products which might, one day, be introduced to the local community or even to UTAR Hospital patients in the future. Hence, we would like to continue to work together with UTAR to reach a greater height together.”
Tan expressing her gratitude to UTAR staff and students for the collaboration
Echoing the sentiment of Tan, Prof Dato’ Ewe in his speech, said, “I was very impressed by the participants’ showcase of creativity and innovative products. UTAR substantiated this collaborative importance with the signing of an MoU with I Culture Bhd on 31 December 2020. Since then, we have been continuously working together on many activities. UTAR is grateful to be able to join in this preservation effort through the competition. I hope that students will continue to show passion and devotion as they have plenty of potentials.” In addition, he also emphasised the significance of 4C (critical thinking, creative thinking, communicating and collaborating skills) in the modern world.
Prof Dato’ Ewe showing admiration for the students’ efforts
The ceremony came to its closing after the long-awaited prize-giving ceremony which saw the representatives from each faculty presenting prizes to the winners.
To mark the end of the overall ceremony, a group photography session was conducted.
From left: Loh, Tan, Wendy Tan, Goh, Prof Dato’ Ewe, Yip, FAS representative Teh, FBF representative Choy and FSc representative Looi after the presentation of tokens of appreciation
Group photography at the end of the ceremony
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