Meeting with EUROCHAM Malaysia

In a significant step towards fostering collaboration and promoting business growth, a meeting was held between UTAR and EUROCHAM Malaysia (European Chamber of Commerce Malaysia) on 23 June 2023 at UTAR Sungai Long Campus.

From left: Andrew Chong, Sven Schneider, Prof Dato’ Ewe and Dr Chua

The meeting brought together esteemed representatives from both institutions, including UTAR President Ir Prof Dato’ Dr Ewe Hong Tat and EUROCHAM Malaysia CEO Sven Schneider, to discuss strategic initiatives and forge a path of fruitful cooperation. Together, the meeting was joined by EUROCHAM Education Committee Deputy Head Andrew Chong, UTAR Centre for Railway Infrastructure and Engineering (CRIE) Chairperson Assoc Prof Ir Dr Chua Kein Huat and CRIE Secretary Dr Ong Chuan Fang.

One of the primary outcomes of this collaboration is the facilitation of courses, seminars, and various activities aimed at empowering participants to navigate the intricacies of dealing with the Malaysian government in the context of business operations. This joint effort between UTAR and EUROCHAM Malaysia will equip individuals with the necessary knowledge and tools to effectively engage with the government, ensuring compliance with regulations and promoting smoother business operations.

Recognising the immense potential in the European market, UTAR and EUROCHAM Malaysia have also committed to organising a forum that shed light on business opportunities and the requirements for entry into Europe. In particular, this forum will emphasise the sustainability aspect, with a spotlight on the Europe Green Deal and Carbon Tax. Participants will gain insights into sustainable practices and learn how to align their businesses with the ambitious goals outlined in the Europe Green Deal and Carbon Tax, thereby positioning themselves for success in the European market.

 

Meeting in progress

Understanding the business landscape of China is another critical objective outlined during the collaboration meeting. UTAR and EUROCHAM Malaysia are dedicated to providing courses and activities that enable businesses to grasp the intricacies of the Chinese market. UTAR has a dedicated research centre, “Belt and Road Strategic Research Centre”, which focuses on the R&D aspect. Participants will gain a comprehensive understanding of Chinese business practices, cultural nuances, and regulatory frameworks. Armed with this knowledge, one can confidently explore opportunities and establish a strong presence in one of the world’s largest economies.

As a testament to the successful collaboration between UTAR and EUROCHAM Malaysia, both institutions have agreed to consider the plausibility to establish an award programme. These awards will be bestowed upon companies that have demonstrated exemplary performance and innovation in specific fields. The recognition conferred through these awards will not only serve as a source of pride for the recipients but also symbolise the mutual appreciation and recognition of the collaborative efforts between UTAR and EUROCHAM Malaysia.

The collaboration meeting between UTAR and EUROCHAM Malaysia marks a significant milestone in fostering stronger ties between academia and industry, while also promoting international business growth. By leveraging the combined expertise and resources of both institutions, UTAR and EUROCHAM Malaysia are poised to create an environment conducive to sustainable economic development, empowering businesses to thrive in the ever-evolving global marketplace.

 Prof Dato’ Ewe (fourth from right) presenting souvenirs to Sven Schneider (third from left)

 

From left: Andrew Chong and Prof Dato Ewe

 

From left: Dr Chua, Sven Schneider and Andrew Chong