Success story of UTAR alumnus

UTAR takes immense pride in the achievements of its alumni who continue to make significant strides in various fields after graduation. Wong Zhe Jia Fook, better known as Jeff Wong Zhe, graduated from UTAR Lee Kong Chian Faculty of Engineering and Science in 2018. The Civil Engineering graduate is currently the managing director of Tian Tian Tonic.

Jeff Wong Zhe’s entrepreneurial journey showcased not only his dedication and innovation, but also how the foundation he laid during his tertiary studies played a pivotal role in shaping his path to success.

The journey began when Jeff Wong Zhe recognised the increasing demand for natural and nourishing products in a fast-paced world. With a passion for health and an unwavering commitment to quality, he and his team embarked on a mission to create a product that would blend tradition with modern convenience.

According to Jeff Wong Zhe, at the heart of Tian Tian Tonic’s success lies its flagship product, dripped-extracted pure chicken essence. This innovative product is a testament to Jeff Wong Zhe’s dedication to preserving age-old traditions while meeting contemporary needs. The meticulous process involves extracting the essence of premium-quality chicken over an extended period, resulting in a nutrient-rich tonic known for its rejuvenating properties.

Jeff Wong Zhe mentioned that UTAR’s Unovate Centre provided him with a strong foundation by fostering an entrepreneurial culture on campus. His journey to the helm of Tian Tian Tonic was marked by a fusion of academic knowledge and practical experience gained during his university years, which proved instrumental in the research and development phases of his entrepreneurial venture.

Jeff Wong Zhe also explained that he encountered a fair share of challenges in his entrepreneurial journey while establishing Tian Tian Tonic, from sourcing premium ingredients to fine-tuning the extraction process which requires meticulous planning, research and development in retort technology, quality control and assurance as well as high perseverance.

Jeff Wong Zhe shared, “I hope to inspire the current and future students to make a difference in the world. As we celebrate our achievements beyond the university, we also celebrate the values and skills that UTAR instil in its students, the values that empower them to shape a better future through entrepreneurship and innovation.”

Today, Tian Tian Tonic has not only gained recognition locally but has also expanded its reach globally, catering to health-conscious individuals seeking authentic wellness solutions. Through its commitment to quality and a blend of tradition and innovation, Tian Tian Tonic has left an indelible mark on the health and wellness landscape. Tian Tian Tonic Pure Chicken Essence is available at its own flagship store in Bandar Puteri, Puchong, Sunway Multicare Pharmacy, Lazada and Shopee.

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