UTAR launches Official Merchandise eStore and presents signed MoA with Printcious

UTAR celebrated a significant milestone with the grand launch of its Official Merchandise eStore, held on 6 August 2024 at the North Lobby of KA Block, UTAR Sungai Long Campus. The event also featured the presentation of a previously signed memorandum of agreement (MoA) between UTAR and Printcious (M) Sdn Bhd, a renowned provider of personalised gifts.

The ceremony began with a speech from UTAR President, Ir Prof Dato’ Dr Ewe Hong Tat, who highlighted the importance of the UTAR eStore in enhancing the university’s e-commerce ecosystem. He said, “The UTAR eStore is more than just a marketplace. It is a dynamic learning environment where our students can become e-merchants, allowing them to develop entrepreneurial skills and creativity by designing and selling UTAR merchandise. This platform bridges the gap between academic learning and real-world application, contributing to their professional growth.”

Prof Dato’ Ewe delivering his remarks

During the event, the signed MoA with Printcious was formally presented, symbolising the commencement of their collaboration. Vincent Tong, Co-founder of Printcious, expressed his enthusiasm for the partnership, stating, “This partnership is a true win-win. UTAR gains high-quality personalised merchandise that celebrates its spirit, while Printcious has the invaluable opportunity to engage with the bright minds at UTAR.”

Mr Vincent Tong giving his speech

Presentation of the signed MoA between UTAR and Printcious (M) Sdn Bhd

The presentation was followed by a lively ribbon-cutting ceremony, marking the official launch of the eStore. Attendees were treated to a vibrant lion dance performance, adding a festive atmosphere to the event. The ceremony concluded with light refreshments and a showcase of the latest UTAR merchandise, giving attendees the opportunity to explore and purchase the new offerings.

From left: Mr Henry Tong, Prof Dato’ Ewe, Mr Vincent Tong and Prof Faidz

From left: Prof Faidz, Prof Dato’ Ewe, Mr Vincent Tong and Mr Henry Tong exploring the UTAR merchandise section

UTAR lion dance performance

Showcase of the latest UTAR merchandise

The UTAR eStore is a key component of the university’s comprehensive e-commerce ecosystem, one of the few of its kind among private universities in Malaysia. This platform is open to the public, offering a range of exclusive merchandise, and encourages UTAR students to participate as e-merchants, providing them with opportunities to gain practical e-commerce experience.

Profits generated from the eStore will be reinvested into its operations, ensuring sustainability and continuous improvement. The collaboration with Printcious also opens doors for future expansion, enabling the introduction of new designs and product categories with minimal financial investment.

For more information about the UTAR Merchandise Official eStore and to explore the print-on-demand services, visit UTAR eStore. For bulk orders, please refer to the Bulk Order Service. Additionally, those interested in personalised merchandise printing can visit Printcious at Printcious.