OYeAH: A Sweet Start-Up Journey

Zhi Win (right) with Yu Shin at their booth during KLESF 2023

A delectable aroma wafts through the campus corridors as OYeAH, an exciting new start-up founded by enterprising students, makes its mark in the world of pastries and beverages. With a commitment to quality and a passion for entrepreneurship, OYeAH aims to bring delightful treats to the campus and local community. OYeAH was founded by UTAR Bachelor of Chemical Engineering with Honours student Ong Zhi Win and Anglia Ruskin University, UK graduate Ong Yu Shin.

OYeAH, which specialises in an array of mouth-watering treats including bagels, croissants, Belgian waffles, banana puffs, desserts, and drinks, has become the go-to spot for students seeking a delightful snack between classes. The diverse menu at OYeAH, ranging from flaky croissants to tempting desserts and refreshing beverages, shows the team’s commitment to quality and innovation.

This entrepreneurial venture did not just rise out of the blue; it was nurtured with the support of Unovate, a platform that encourages students to explore their businesses and turn their entrepreneurial dreams into reality. The students behind OYeAH discovered the opportunities Unovate offered for collaboration on business plans and seized the chance to embark on their entrepreneurial journey.

Motivated by a desire to make a difference and fueled by their passion for entrepreneurship, the OYeAH team presented their business proposals to Unovate, outlining their vision for a campus-based pastry haven. With Unovate’s guidance, the dream transformed into a reality, and OYeAH was born. The start-up not only caters to the campus community but has also expanded its reach by setting up stalls at local night markets. The decision to diversify and explore different markets showcases the entrepreneurial spirit and adaptability of the OYeAH team.

Zhi Win said, “Do not be afraid to try out the things you want to do in life as there are always endless possibilities to explore and learn. Being challenged in life is inevitable; I believe success is measured by the obstacles we have overcome.  Moving forward, we aim to open more kiosks and reach a broader audience.”

She added, “Unovate assisted us in different ways, by inviting us to participate in flea markets, food fairs and events held at the campus to increase OYeAH’s exposure to the UTAR community and members of the public. We thank Unovate for playing a pivotal role in supporting and advising us throughout our start-up journey. Such collaborative effort exemplifies the power of fostering entrepreneurship within educational institutions and creating opportunities for students to explore their potential beyond the classroom.”

For more information and to savour the delicious offerings of OYeAH, visit their kiosk at North Lobby, KA Block (Sungai Long Campus) or follow them here.

To find out more about Unovate Centre, click here