The Department of Marketing under the Teh Hong Piow Faculty of Business and Finance (THP FBF) organised an industrial talk titled Planning Impactful Tourism Exhibitions and Fairs: Practical Challenges and Solutions on 20 August 2025 at UTAR Kampar Campus.
The talk aimed to enhance students’ understanding of the tourism sector by providing practical insights from an experienced industry practitioner. The invited speaker, Mr Wong Lit Jer, a representative from the Malaysian Chinese Tourism Association (MCTA), shared his professional experiences and perspectives on the evolving tourism landscape.
Mr Wong delivering his talk while emphasising current trends in the tourism industry
Conducted in Mandarin, Mr Wong’s session covered current trends, challenges, and opportunities within the tourism industry. He elaborated on how Malaysia’s tourism sector is responding to global shifts such as digitalisation, sustainability, and changing customer expectations. Emphasising adaptability, innovation, and effective networking, he encouraged students to cultivate the right skills and attitudes to thrive in tourism and other service-related industries.
The talk featured an engaging Q&A session, where students posed questions on a wide range of topics including career opportunities for fresh graduates, post-pandemic challenges, and the role of technology in transforming tourism services. Some students also inquired about MCTA’s collaborative initiatives to promote Malaysia as a preferred travel destination.
Mr Wong addressed each question with practical advice and valuable insights, drawing from his extensive professional experience. His approachable and candid sharing inspired students to connect their academic learning with real-world applications, while motivating them to explore future career paths in the tourism industry.
The session concluded with positive feedback from both students and the speaker. Students expressed appreciation for the opportunity to gain direct exposure to industry knowledge, while the Department of Marketing acknowledged the session’s success in bridging academic learning with industry practice.
Through such industry engagement initiatives, the department continues to provide students with valuable learning experiences that foster professional development, enhance employability, and strengthen university-industry collaboration.
Front row, from left: Head of the Department of Marketing Dr Choy Johnn Yee, Mr Wong Lit Jer and organiser Dr Yip Yen San with participants
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