Page 12 - R&D News June 2021
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ment  and  regulatory  bodies                                                Learn more and get in touch:
       are encouraged to offer higher                                                     Ms Seow Ai Na
       incentives  to  medical  service                                                seowan@utar.edu.my
       providers  to  allow  them  to
       continue  to  provide  higher

       standards  of  services  at  the                                              Related News:
       lowest  costs.  For  instance,
       offering tax incentives or sub-                                                 Most Downloaded
       sidies  to  healthcare  centres                                                 Paper Award by
       that host medical tourism for                                                   Wiley IJTR
       any  R&D  developments  or
       improvements  carried  out,
       upgrading       and      catering     The award was a recognition               FBF researchers
       high-end  IT  infrastructures         for the team, who had worked              awarded Best
       and  facilities  to  facilitate  the   hard despite facing challenges           Nominee Paper
       implementation  of  e-health          caused by the pandemic. “As

       technology and others. Travel         an academician, I am glad to
       agencies  are  also  encouraged       be able to share the area of my
       to come out with more holistic        PhD study and I am thankful
       packages  that  may  include          for  the  encouragement  given
       retreats,    relaxation,      spa,    by      my       co-researchers,”
       nature  visits  and  packages         enthused  Seow.  She  also
       into their promotional materi-        believed  one  of  the  factors
       als and travel packages target-       that  contributed  to  the  award
       ed to medical tourists.               was  the  paper  demonstrated

                                             awareness       of    the    latest
       The research was also recently        research  trend  in  a  specific
       awarded  as  one  of  “ICCB           field,  for  instance,  medical
       2021 Best Papers” in the 4th          tourism.
       International  Conference  on
       Communication and Business            Seow  and  her  team  had  also
       (ICCB)  2021,  organised  by          received      “Best      Nominee
       LPSR  Communication  and              Paper”  award  and  "Most
       Business  Institute,  Indonesia,      Downloaded Paper Award’ by
       from 9 to 10 March 2021, via          Wiley IJTR that gained many
       ZOOM.                                 citations.
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