Bronze Award at Putra Brand Awards 2024

UTAR was honoured with the Bronze Award in the Education and Learning category at the Putra Brand Awards 2024. UTAR President Ir Prof Dato’ Dr Ewe Hong Tat was present at the ceremony to receive the award on 17 January 2025 at The Majestic Hotel Kuala Lumpur. This recognition is a testament to the trust and confidence placed in UTAR, further affirming the university’s commitment to providing affordable, quality education and fostering lifelong learning.
In the previous year, UTAR had received Gold Award at the Putra Aria Brand Awards 2023, further cementing its reputation as a leading educational institution in Malaysia.

Also present at the ceremony were UTAR Vice President for Internationalisation and Academic Development Ir Prof Dr Goi Bok Min, Division of Programme Promotion Director and STEAM Outreach Head Dr Ong Kiah Ju, Centre for Extension Education Director Assoc Prof Ir Dr Lim Jee Hock, Centre for International Student Recruitment and Education Collaboration Director Mr Lee Choy Fong and Division of Corporate Communication and Public Relations (Sungai Long Campus) Head Ms Caryn Ng Kar Yan.

The Putra Brand Awards, established in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with Malaysia’s Most Valuable Brands (MMVB), serves as a benchmark for brand excellence in the country. The Putra Brand Awards are endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA), and the Malaysian Digital Association (MDA).
Unique in its approach, the awards are determined entirely by Malaysian consumers, reflecting genuine preferences. This year, there were over 50,000 responses highlighting the brands they trust and value across various sectors.

UTAR extends its heartfelt gratitude to its dedicated staff, students, alumni and all stakeholders who have played a pivotal role in this achievement.