The second session of e-commerce for timber industry webinar

As a continuation of the first session, the E-Commerce for Timber Industry webinar was held on 23 August 2021.

Organised by the Malaysian Timber Council (MTC), the webinar aimed to provide insight to the members on ways they can kick-start e-commerce businesses from their existing manufacturing business.

The webinar, which saw more than 160 attendees from the timber-related industries, featured two presentations from two distinguished panellists from UTAR, namely Lee Kong Chian Faculty of Engineering and Science (LKC FES) Head of Programme for Master of Information Systems Dr Wong Whee Yen and Faculty of Accountancy and Management Deputy Dean for R&D and Postgraduate Programmes Dr Pok Wei Fong.

“Currently, they are selling the products they have manufactured through local and foreign wholesalers while producing OEM and ODM products for well-known retailers such as IKEA. The profit margin was low because they did not focus on branding before this,” said Dr Pok.

She added, “The MTC would like to encourage the manufacturers to build their own brand and sell directly to their targeted market using both B2B and B2C e-commerce strategies to increase the profit margin and to add value to the GDP contributed by exports of timber products.”

The one-and-a-half-hour session was moderated by MTC Market Promotion Division Nornajjua Ariffah Mohd Nasir.

The Digital Marketing Entrepreneurship Programme (DMEP) Learning Module English is a programme that is specially designed to provide training to Malaysian timber companies that have the interest to complement their current marketing activities on digital and e-commerce platforms.

Content of the session